Table of contents
No headings in the article.
User Experience (UX) design plays a vital role in making the world a more user-friendly place. UX designers are dedicated to improving how products feel to users by exploring innovative solutions to specific user problems. This article delves into the essence of UX design, describing how it shapes the overall user experience and the importance of designing for users' needs. A product with good UX should be useful, usable, desirable, accessible, and credible, with the ultimate key being whether it meets users' needs.
However, just as there are excellent examples of UX design, there are also instances of poor UX that frustrate users. This article explores some examples, including other products aside from applications and websites.
Access Bank App: The Access Bank app is a case in point. Users often experience frustration due to its slow loading speed. In today's fast-paced world, the time it takes for the app to load can be discouraging, prompting users to explore alternatives for quicker access.
Another issue with the app is its transaction history feature, which often fails to display complete data for the previous month, including weekly transactions. This limitation can be quite annoying for users who rely on accurate financial records.
The app also suffers from excesses, with numerous features that may not be relevant to all users, such as a pension, Access Yellow, transport and toll, and hire a pro. Streamlining the app by consolidating or removing unnecessary features could greatly improve the user experience.
Additionally, the absence of a visible account balance on the screen is a point of contention. While creativity in design is essential, it should not sacrifice user familiarity. Many customers prefer having their balance readily visible on the screen.
Furthermore, the process of hiding one's account balance is convoluted and not user-friendly. Users must navigate through profile settings and scroll to the bottom to hide their balance. Simplifying this process could make it more accessible to those who desire privacy regarding their account information.
Chicken Republic: Even outside the digital realm, UX design plays a crucial role. Take, for example, Chicken Republic's chips and chicken packaging. Users have complained about difficulty accessing the chips, as the packaging design requires them to dip their hands inside. Redesigning the packaging to allow for easy access from the sides and resealing the carton afterward could significantly enhance the dining experience for customers.
In conclusion, UX design is not confined to digital interfaces; it extends to all aspects of user interaction with products and services. Recognizing and addressing areas of poor UX can lead to more user-friendly and enjoyable experiences in everyday life. Stay tuned for more updates on how UX design influences our world.